For agencies & coaches
A coach teaches the method. An agency ships the system. Those are not the same business.
Coaches teach their clients how to coach and how to get clients. They don't teach them how to build the backend all of it runs on — and clients still need one. That gap is the whole opportunity: sell the layer instead of absorbing it, and a coaching program becomes an agency.
You teach people how to coach and how to get clients. You don't teach them how to build the backend that runs it — because that was never your job.
- Your curriculum ends at strategy, offer, and client acquisition.
- Your clients still have to wire up a CRM, a funnel, email, scheduling, and payments.
- That gap lands back on you as support requests you were never paid for.
- We install and manage that layer for your clients, named or under your brand.
The moment you sell that layer instead of absorbing it, you stop being only a coach. That's the line.
You already deliver implementation. The question is who owns the system after launch, and whether it earns you anything on month two.
- You build for clients, so the technical layer is already in your scope.
- The drag is maintenance, monitoring, and the questions that outlive the project.
- We sit behind your delivery team as the backend department.
- Named partner or white-labeled — priced accordingly.
You keep the client relationship and the methodology. We hold the plumbing and the pager.
Crossing the line
How a coaching program turns into an agency
You don't have to learn the technical layer to sell it. You have to name it, attach it, and keep the recurring line.
Name the gap out loud
Tell your clients plainly what your program covers and what it doesn't. The backend — CRM, pipelines, email infrastructure, payments, integrations — is a separate discipline, not a bonus module.
Attach the build
We install that backend for your client as a defined engagement. You sell it as part of your program or as an add-on; it ships under your name or ours.
Keep the recurring line
Installation ends. Management doesn't. Ongoing monitoring and ownership becomes recurring revenue on your side of the ledger instead of unpaid support in your inbox.
Ways to work together
Three shapes, whichever side of the line you're on.
Named or white-labeled — your call, priced accordingly.
Embedded support
A standing open office hour inside your agency or program, weekly or biweekly, where your team and your clients bring the technical questions. Minimum two sessions. Show up as a named partner, or under your brand.
From $500 per month · named
Your own snapshot
We build your methodology into a deployable system — site, pipeline, nurture, contracts, invoicing — so you can deploy it to your own clients as recurring income rather than rebuilding it every time. Licensed per deployment, customization quoted per install.
From $5,000 build
Resale
Offer installation and management to your own client book at your markup. Monitoring on client sub-accounts is priced per account, since each one is watched separately.
By conversation partner pricing