Protecting good entrepreneurs from bad tech decisions.
Your website looks the part. I build what's supposed to happen after someone lands on it: the follow-up, the booking, the payments, the onboarding. Then I stay on to keep it running if you want me to.
Beyond the Website
What you actually need to run your business
Your website looks the part. In 45 minutes I'll walk you through what's supposed to happen behind it, in plain English, so you can see where yours stands.
Which one are you?
Two kinds of businesses end up here. Pick yours and skip the rest.
I run the business, and I'm tired of holding it together.
You have clients, a method people pay for, and a pretty website. Behind it are a few tools that don't talk to each other and a lot of things you still do by hand at night.
This is me → Agency ownersI sell the strategy. Somebody has to build it.
Your team handles strategy and messaging well. The technical build is where engagements slow down, and you'd like a build partner you don't have to manage.
That's my agency →The front of your business is done. The back is still you.
Someone buys your program and nothing happens until you notice. The welcome email goes out when you remember to send it. A payment fails and you find out three weeks later from the client.
None of that means you're bad at business, and you don't need to learn a new platform to fix it. You were never supposed to be the one building this.
Sound familiar?
- I'll deal with it after the launch.
- Did that email actually go out?
- I have a website, but nothing happens after that.
- I don't even know what I'm paying for anymore.
- I don't want to learn it. I want it done.
The Backend Installation
I build the system your business runs on and hand it over working, so you're not coordinating three vendors.
- Your existing website, connected to everything behind it
- A lead magnet funnel and a nurture sequence that follows up for you
- Contracts and invoices that go out on their own
- Client onboarding that starts the moment someone pays
- A contact backup synced to Google Sheets, so your list is never trapped in one tool
Add a website build
If your site no longer fits your business, I can build a new one as part of your Installation. The site and everything behind it get built together, as one project. We'll scope it on the fit call.
Your price depends on what you need, including whether you add a website build. Scope is fixed once we agree on it, and it ends with a handoff session where I walk you through what you own and how it runs.
If you'd like me to keep running it after that, monthly management is available. We'll talk about which level fits on the call.
Book a fit callThe fit call is where I tell you, in plain English, what's actually going on in your business.
You have the method. You have the clients.
What's missing is the part that runs when you're not looking at it. That's the part I build, and after the handoff it's yours.
From the first call to a system you own.
Fit call
You describe what's happening in your business. I tell you plainly what's causing it and what I'd build.
I build it
You approve what the system needs to do. I handle how it's built, so nothing gets redesigned halfway through.
Handoff
You get full access and a walkthrough of how everything works. It's your system.
Keep it running
Optional. If you want someone to keep it current as your business changes, I stay on monthly.
Your methodology only sells if it can be built.
Strategy gets approved, copy gets written, and then somebody has to build the thing. Usually that's a senior person doing it at a loaded cost that eats the margin, or a contractor you re-brief every time, or you late at night because the client matters.
I can own that part. Named or white-labeled, whichever you prefer. Most agencies start with one client build to see how I work inside their process.
Book a callEmbedded support
From $500A tech person inside your agency with a standing open office hour, weekly or biweekly. Two-session minimum.
Builds for your clients
From $6,000The Backend Installation for one of your clients, delivered inside your process and ending at a handoff session.
Your own agency snapshot
From $5,000A customized system your agency can put its name on and earn recurring revenue from, with support afterward if you want it.
Who this works for, and who it doesn't.
A good fit
- You want it built and handed over, and you don't want to learn how.
- You're comfortable approving what it does and letting me decide how it's built.
- Your business already has clients, and your time is the bottleneck.
Probably not a fit
- You'd like to build it yourself with some pointers.
- You want admin access to adjust things during the build.
- You need hardware, device, or network support. I work on software only, fully remote.
Rather do it yourself with some pointers? That's what the Pixel to Profit Lab is for. You get your own HighLevel account and a weekly live call where you bring what you're stuck on and build it with me.
See the Lab
Third-generation IT, about twenty years in.
I've spent my career in the part of technology nobody sees: how systems connect and where they tend to break. Most of the businesses I work with already look great from the outside. What they need is someone who can open up the backend, see what's actually going on, and fix it properly rather than stacking another workaround on top.
I build it, explain it in plain English, and hand you something you own.
Pick a time that works for you.
You describe what's happening behind your website, and I'll tell you plainly what I think is causing it and what I'd build.
- We start with what's actually happening in your business
- You'll leave knowing what's causing the mess, whether or not we work together
- If it's a fit, I'll recommend one thing and tell you what happens first